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Peter McLean CEO Bicycle NSW

Peter McLean – Chief Executive Officer

Peter has extensive experience as a CEO at other Not for Profits and peak bodies, including Keep Australia Beautiful and Can Too Foundation. In those fields he has driven outcomes which positively impact the environment and communities, working with governments to gain their support for key initiatives including the introduction of key environmental legislation and regulations. He has rapidly grown programs such as the Ocean Swim Program which have improved  supporter and member engagement and delivered improved financial sustainability.

As well as holding a Bachelor of Environmental Management, Peter honed his business skills and expertise by completing an MBA, sub-majoring in law and public relations.

Peter has been an avid cyclist for decades, having competed seriously as a young rider to NRS level and competed in mountain biking at a national level. He has been a commuter and recreational rider for many years and is now teaching his young daughters to ride.


Loretta Fong – Chief Financial Officer

Cycling has always been a large part of Loretta's life. She commutes to the Bicycle NSW office every day by bicycle - rain, hail or shine. She can be often found on her bicycle during the day too, dropping off or picking up the many things that an office needs.

Loretta's role is to deal with all the financial aspects of Bicycle NSW, and like everyone at Bicycle NSW, anything else that gets thrown her way.

Loretta has been a member of Bicycle NSW for over 30 years and before coming to Bicycle NSW in 2005, she was the treasurer of her local BUG for 7 years. She loves being able to work for an organisation that is committed to making cycling better.


Sarah Bickford - Bike Planner

Sarah Bickford – Active Transport Planner

Sarah is an architect and student planner who has developed a passion for all aspects of sustainable mobility.  Active travel has so many benefits for the city, the climate and our health and Sarah dreams that everyone has access to high-quality walking and cycling infrastructure.

Sarah has been a very keen cyclist since an early age and always loved navigating cities by bike. As a schoolgirl, student and young professional, living in suburbia, Edinburgh, Barcelona, central London and Sydney, the bike was her favourite mode of travel.

At Bicycle NSW, Sarah focuses on writing submissions to advocate for the best possible outcomes for active transport across New South Wales.


Loni Pettett - Marketing & Communications Specialist

Loni Pettett - Marketing & Communications Specialist

Marketing and communications have always been a critical area of focus for Bicycle NSW to maintain and strengthen our brand identity and be equipped to address any business challenges now and in the future.

After a few weeks of interviews, Loni Pettett was appointed as the new Marketing and Communications Specialist.

Loni comes to Bicycle NSW with a strong background in consumer-centric and business-to-business marketing having worked with several member associations.

Loni has been a keen bicycle rider for a while enjoying the many health and environmental benefits riding can bring.

“I am very excited to be working with Bicycle NSW and looking extremely forward to getting to know our members. I am passionate about finding out what matters the most to them and working to drive sustainable change through sound marketing principles and concepts,” said Loni.

“Please feel free to contact me should you need help; I can be reached directly on 02 9704 0802 or email”

Thank you for being a loyal Bicycle NSW Member. Membership offers a range of discounts and insurance cover while supporting the much-needed advocacy work Bicycle NSW does every single day. 


Annabel Coddington- Membership Coordinator Bicycle NSW

Annabel Coddington- Membership Coordinator

Annabel grew up riding bikes on a property in a small country town in regional NSW. Encouraged by her father a member of their local BUG, they would often enjoy the Saturday morning cycle together, which always ended at the bakery for a hot chocolate and freshly baked donut.

With a passion for sport, the move to Canberra to study Sports Management was an easy choice. Following graduation, she worked in the disability sector in Human Resources. Although enjoyable and rewarding, it was not her goal. Her desire to support people within the sports sector was the reason she joined the Bicycle NSW team.

Annabel has recently started training to participate in the Hartley Lifecare Cycle challenge.  She is keen to see how she develops in both her riding skills and her new role saying,  “I am very excited to be working for an association that puts members at the center of everything they do and am looking  forward to progressing in my career at Bicycle NSW.”

“I  would like to invite all recreational and active transport bicycle riders to join our Family. There is nothing more reassuring than riding with peace of mind knowing that you are covered by our comprehensive insurance and can enjoy many other Member only benefits.”