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Peter McLean CEO Bicycle NSW

Peter McLean – Chief Executive Officer

Peter has extensive experience as a CEO at other Not for Profits and peak bodies, including Keep Australia Beautiful and Can Too Foundation. In those fields he has driven outcomes which positively impact the environment and communities, working with governments to gain their support for key initiatives including the introduction of key environmental legislation and regulations. He has rapidly grown programs such as the Ocean Swim Program which have improved  supporter and member engagement and delivered improved financial sustainability.

As well as holding a Bachelor of Environmental Management, Peter honed his business skills and expertise by completing an MBA, sub-majoring in law and public relations.

Peter has been an avid cyclist for decades, having competed seriously as a young rider to NRS level and competed in mountain biking at a national level. He has been a commuter and recreational rider for many years and is now teaching his young daughters to ride.


Loretta Fong – Chief Financial Officer

Cycling has always been a large part of Loretta's life. She commutes to the Bicycle NSW office every day by bicycle - rain, hail or shine. She can be often found on her bicycle during the day too, dropping off or picking up the many things that an office needs.

Loretta's role is to deal with all the financial aspects of Bicycle NSW, and like everyone at Bicycle NSW, anything else that gets thrown her way.

Loretta has been a member of Bicycle NSW for over 30 years and before coming to Bicycle NSW in 2005, she was the treasurer of her local BUG for 7 years. She loves being able to work for an organisation that is committed to making cycling better.


Sarah Bickford - Bike Planner

Sarah Bickford – Active Transport Planner

Sarah is an architect and student planner who has developed a passion for all aspects of sustainable mobility.  Active travel has so many benefits for the city, the climate and our health and Sarah dreams that everyone has access to high-quality walking and cycling infrastructure.

Sarah has been a very keen cyclist since an early age and always loved navigating cities by bike. As a schoolgirl, student and young professional, living in suburbia, Edinburgh, Barcelona, central London and Sydney, the bike was her favourite mode of travel.

At Bicycle NSW, Sarah focuses on writing submissions to advocate for the best possible outcomes for active transport across New South Wales.


Francis O'Neill - Head of Advocacy

Francis O'Neill - Head of Advocacy

Francis comes to Bicycle NSW with strong advocacy skills and experience in the disability and environment sectors.  He lives in the Inner West but has also lived in regional NSW and has a strong passion for active transport in regional communities.
Francis has always been an avid commuter rider as he hates traffic, enjoys the exercise and knows it is great for our planet.



Loni Pettett - Marketing & Communications Specialist

Loni Pettett - Marketing & Communications Specialist


Marketing and communications has always been a critical area of focus for Bicycle NSW to maintain and strengthen our brand identity and be equipped to address any business challenges now and in the future.

After a few weeks of interviews, Loni Pettett has been appointed as the new Marketing and Communications Specialist. Loni started on 23rd May and has been getting up to speed with key issues facing the organisation.

Loni comes to Bicycle NSW with a strong background in consumer centric and business to business marketing having worked with several member associations.

Loni has been a keen bicycle rider for a while enjoying the many health and environmental benefits riding can bring.

“I am very excited to be working with Bicycle NSW and looking extremely forward to getting to know our members. I am really passionate about finding out what matters the most to them and working to drive sustainable change through sound marketing principles and concepts,” said Loni.

“Please feel free to contact me should you need help; I can be reached directly on 02 9704 0802 or email”

Thank you for being a loyal Bicycle NSW Member. Membership offers a range of discounts and insurance cover while supporting the much needed advocacy work Bicycle NSW does every single day.