Bicycle NSW Staff

Craig Meagher – Chief Executive Officer

craig photoAs CEO, Craig has over 25 years commercial experience across sports teams, sports organisations and ecommerce operations. His extensive portfolio includes – managing the commercial program for the Australian Rugby Union; leading the sponsorship and communication programs for Unisys; and other senior leadership roles as General Manager of the Sydney Cricket Ground Trust, Director of an online entertainment operation with 85 million global customers, and most recently as CEO of the Sydney Kings basketball team.

Craig has successfully built and managed businesses and brands via strategic leadership, market research, sponsorship, promotion, digital marketing, membership and event management.

Craig has also held Non-Executive Director roles with Meals on Wheels, Squash Australia, Australian Ladies Professional Golf, the Sydney Kings, Sydney Blue Sox; and has been a former Board Director for Bicycle NSW.

Craig appreciates the community benefits of cycling – from health, fitness and environmental to active transport. Ultimately Craig and his team have a plan to build the organisation and grow membership, sponsorship and events throughout NSW.

By building Bicycle NSW the organisation will provide a stronger voice for all our members and corporate partners.


Loretta Fong – Chief Financial Officer

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Cycling has always been a large part of Loretta’s life. She commutes to the Bicycle NSW office every day by bicycle – rain, hail or shine. She can be often found on her bicycle during the day too, dropping off or picking up the many things that an office needs.

Loretta’s role is to deal with all the financial aspects of Bicycle NSW, and like everyone at Bicycle NSW, anything else that gets thrown her way.

Loretta has been a member of Bicycle NSW for over 25 years and before coming to Bicycle NSW in 2005, she was the treasurer of her local BUG for 7 years. She loves being able to work for an organisation that is committed to making cycling better.



Jane Robertson – Events Director

Jane is our energetic Events Director who joins the team at Bicycle NSW after relocating to Sydney from Scotland. Jane brings with her an extensive amount experience within the sports industry having had a pivotal role at Scottish Cycling during the 2014 Glasgow Commonwealth Games. Batchelor of Education qualified, Jane has expertise in secondary school physical education and specialised in providing and co-ordinating elite sports programmes and support services for talented and aspiring young athletes.

Naturally Jane applies her passion for sport and cycling to her personal life as well. She proudly holds the Scottish Open Water 2km series title 2013 and 2014. Since arriving in Australia she has transitioned into triathlons. Currently training with STG, Sydney Triathlon Group and competing at half ironman distance.

Jane’s warm and approachable professional style brings people together and creates lasting partnerships which make memorable events.

Please contact Jane at or (02) 9704 0806.

Lisa Nicholls – Office Administration Manager

Lisa joined Bicycle NSW in October 2014 to contribute her keen organizational and customer service skills to the team. Lisa is the friendly voice who answers the office phone and who’s fingers type the replies to your emails helping all our members and event participants with their queries. She keeps our office in order and, like Brian, anything else that is thrown her way.

Lisa brings with her a mountain of experience in office administration, customer service and event management. Her previous positions have included working for large companies such as Optus Communications through to the smaller ones. Her agility and attention to detail ensures she is adaptable and always customer orientated.

After doing voluntary work with children for the past 15 years, Lisa has become passionate about getting both kids and their families back on their bikes. As a recreational cyclists and mother of a young daughter who is also a keen cyclist, Lisa is acutely aware of how important cycling advocacy issues are for the individual, the family and the broader community.

Please contact Lisa at or (02) 9704 0801.

Carlijn Kerdijk – Events Manager

carAfter moving to Australia from the Netherlands, Carlijn joined the Bicycle NSW team as an intern for our Gear Up Girl ride in 2015. Growing up in Holland where there are more bicycles than residents and an extremely enviable bike friendly infrastructure, Carlijn is an experienced rider who has been cycling since the age of 4. Her enthusiasm and cycling experience has played a vital role in the managing of our events.

Carlijn has always had a keen interest in exercise and sport, which led to her obtaining a Master’s degree in Human Movement Sciences, specializing in Sport Psychology. She loves to utilize her skills and passion by encouraging people to start riding bikes and promoting cycling as part of an active lifestyle. She organizes weekly training and social rides with friends to help build their confidence on the bike and to motivate and inspire them to love cycling. She thinks the easiest way to achieve a healthier lifestyle is by using the bike as a mode of transport. That is why you will hear her often say: “Look it up on Google Maps, you will get here faster on a bike!”

Please contact Carlijn at or (02) 9704 0809.