It’s a two-way street is a highly visual safety campaign aimed at raising driver and bike rider awareness about how sharing the road is a ‘shared responsibly’ and can reduce bike rider serious injuries and fatalities.
The overarching message, show mutual respect, is relevant to all road users. With a strong educational component, including a series of eight drive and eight ride rules based on important road rules, behaviours and actions, this campaign is designed to educate drivers and bike riders about how they can safely share the road.
It’s a two-way street incorporates the Amy Gillett Foundation’s a metre matters and stop on red campaigns and was created in collaboration with Transport for NSW, NRMA Motoring & Services, Bicycle NSW and the NSW Police Force.
The campaign is reaching millions of people in NSW through multiple media and communication channels including roadside outdoor billboards, national radio stations, social media and online.
You can collect your own pocket guide from any Trek dealer throughout NSW (click here to view a list of stores and addresses) as well as all NRMA auto repair stores and holiday parks. Or email your postal address to firstname.lastname@example.org and we would love to send you a copy.
If you are a Road Safety Officer or responsible for bicycle advocacy in an organisational capacity and want to access creative for an ‘It’s A Two-Way Street’ campaign please email email@example.com.
Remember – it is a two way street, show mutual respect and share the road.