Bikes are more than just a mode of transport
They are a catalyst for healthier communities, cleaner environments, and safer streets.
You don’t need to ride far or fast to feel the magic. Half an hour of cycling is enough to improve your health, reduce your risk of illness, ease your stress levels and benefit your mental health. Riding a bike to work, school, university or college is a convenient and practical way to incorporate regular exercise into your busy day.
Cycling is one of the most environmentally friendly modes of transportation. Bikes emit no pollution, so you can feel good about your impact on the planet while getting around. You know exactly how long a trip will take - often quicker than driving a car for distances up to 5km. Congestion becomes a thing that only bothers other people, and rockstar parking is a given. And bikes are easy on the wallet - they give and give and then give some more, with just a little maintenance every now and then.
Above all, bike riding is fun!
Do you remember how free you felt riding a bike as a kid? You can have that again by going on an adventure in your neighbourhood, wind in your hair and sun on your face. Our Getting Started page has plenty of tips and resources to help you turn the pedals again.
Bikes are also brilliant for business
When people ride a bike to get around, they are more likely to use local businesses for their shopping.
In London, studies found that bike riders and pedestrians are 40% more likely to spend money in local shops than car drivers. Research in New York City found cycleways on 8th and 9th Avenues in Manhattan correlated with an increase in retail sales of up to 49%.

Even better, riding allows people to interact and feel more connected with their local community.
Our campaign to Build a Better Oxford Street encouraged shops and businesses to display a We Loves Bikes sticker. A spirit of ‘bonhomie’ developed around bikes on Oxford Street. Reluctant businesses and residents could not resist the fun, colourful, inclusive vibes that an explosion in bike riding would bring!
All about why we love bikes
Bikes for freedom, independence and connection
Active transport for a healthy economy
Sydney Spokes: Colourful fun on two wheels
In natural disasters, bikes excel
World Bicycle Day 2023
Economic benefits of bike riding
Bicycle infrastructure is great for business
Mayor starts cycling for health
Mental health benefits of riding









