Bicycle NSW knows you want to ride more often but sometimes you don’t feel safe. Trusting the driver next to you can be challenging. We have been working with police on a road safety campaign to improve trust on the roads.
Aggressive attitudes towards bike riders are expressed in social media. These opinions and comments appear on the feeds of 7 and 9 News, NSW Police and NSW Road Safety, as well as in research. The evidence is that motor vehicle drivers need to change how they drive so you’ll be safer.
We worked with our colleagues in NSW Police to develop a campaign designed to increase trust on the roads. Chief Inspector Phil Brooks, Stakeholder Manager for Traffic and Highway Patrol Command provided invaluable advice based on his years of experience policing NSW roads.
We think our brief has ‘nailed it’. Now we are looking for funding. Campaigns suitable for television, social media, cinemas and poster advertising involve a lot of work. In addition, can cost as much as $250,000 – far beyond our budget.
Fortunately for us The Hon. Cate Faehrmann MLC raised our work with Transport Minister Andrew Constance last Friday in budget estimates. Minister Constance said he would consider it. So we are optimistic and ‘pedalling hard’ for you.
“Australians have a great history of producing engaging behaviour change campaigns, but so far not for bike riders,” said General Manager of Public Affairs, Bastien Wallace.
“We want this campaign to deliver safer roads for bike riders, so that everyone benefits from reduced congestion and pollution,” said Bastien.
We’re excited to finally have good news about a team effort to revolutionise your ride.