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Support a Safer, Happier and More Active NSW

Bicycle NSW provides an opportunity to create a better environment for all bicycle riders

According to the 2023 WeRide Australian Cycling and eScooter Economy Report ‘cycling and e-scooters contributed an estimated $18.6bn in economic and social benefits to the economy. This included an estimated $954m in health and social benefits from cycling.’

With this substantial contribution, Bicycle NSW would like to work with NSW retailers of any size to continue to support Bicycle NSW’s objective

“Creating a better environment for all bicycle riders”

Let's work together to make NSW a safer and more active place to live and cycle. And continue to build healthier, happier and more sustainable communities!

With a combined reach of over 48,000 Members and supporters Bicycle NSW has a highly interested and consistently engaged community of bicycle riders in NSW.

‘cycling and e-scooters contributed an estimated $18.6bn in economic and

social benefits to the economy'

- WeRide Australian Cycling and e-Scooter Economy Report


‘Bicycle NSW has been promoting bicycle use, behaviour change and effective bicycle user environments since it was established as a member based organisation in 1976. Since then, Bicycle NSW has been responsible for many active transport infrastructure outcomes and positively supporting thousands of people of all ages to utilise bicycles as active transport and for recreational purposes.’ Peter McLean, CEO Bicycle NSW

Our Retail Partnership Program provides retailers with opportunities in:

- advertising
- eNewsletter Sponsorship
- eNewsletter Advertising
- social media and website promotion
- event activations

Plus a range of other benefits to help your business with the unique point of difference it needs to stand out.

How does the Retail Partnership Program Work?

The program provides new marketing options for retailers in NSW. Providing increased exposure to more traffic through direct and digital marketing, events, website blogs/ listings, and sales promotions.

Bicycle NSW is here to stand by the retailers helping more people ride safely and more regularly.

Gain access to:

• Advertising opportunities to over 48,000 (Members and supporters)
• Commission for your Bicycle NSW Member referrals
• Listing in Bicycle NSW Store Locator
• Inclusions in Bicycle NSW Social Media campaigns
• Partner Access to Bicycle NSW events and campaigns
• Bicycle NSW retail assets to showcase and promote our partnership


Bicycle NSW Retail Partnership Program Benefits

1. Access to advertising inclusions in Bicycle NSW bi- monthly eNewsletters
2. COMMISSION for Bicycle NSW Member referrals
3.  Social media support through promotions of your store or campaign
4.  Social media support to promote Bicycle NSW partnership
5. Bicycle NSW STORE LOCATOR listing
6. Invitations to activate at Bicycle NSW events
7.  Marketing assets to promote store Bicycle NSW status
8.  Collaboration opportunities for Bicycle NSW advocacy and campaign programs


Apply Today

Take your store to new heights with a Bicycle NSW retail partnership. Apply today using the form below or email us at